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About Me

​I am an experienced accessories designer with a love for craftsmanship and enjoy exploring new areas of design and construction. Working in a small team meant I was heavily involved in almost every aspect of the business and have developed a thorough understanding of the commercial impact of my designs. Since Leaving Ally Capellino to look after my young children, I have started a small side project called Erin x Lana, developing a range of vegetable tanned leather accessories which I make myself.

Employment

2008-2020

Ally Capellino

Senior Designer

I was responsible for the design of the main collection at every stage of the lifecycle from concept through to sampling and pre -production. I liaised directly with factories and supliers in the UK and abroad, checked quality and ensured they were on budget.  I also worked on collaborations with 3rd parties such as Apple, Tate, Norse Projects, Mini Cooper, Studio Nicholson, and the Yorkshire Sculpture park.

Responsibilities

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- Researching new moods, themes and concepts for future designs

- Research into the market and consumer

- Design - two collections per year with 60-70 pieces per collection

- Range plan the entire collection including all bags and accessories

- Convert design sketches into patterns

- Create 1st stage 3D prototyping for realising concepts for factories

- Produce clear, concise specification sheets

- Project manage suppliers and manufacturers to meet collection deadlines

- Product development - acting as a link between design and production

- Visits with factories to ensure sampling and production is running smoothly

- Ensure final product meets brand and consumer requirements

- Assess competitors’ ranges and prices

- Negotiate prices with manufacturers

- Work together with various parties to calculate wholesale and retail prices

- Order sampling materials, fittings etc

- Calculate leather and material consumptions

- Record and monitor material consumptions

- Attend trade shows – i.e Le Cuir a Paris

- Recruit and manage junior staff and interns.

Key Skills

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- Illustrator & Photoshop

- Pattern cutting

- 3D prototype

- Hand drawing

- Excel

Call 

07786241539

Email 

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